A Complete Guide to OTT and Free Streaming Evolution

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

Multiple reasons explain the rapid growth of OTT services.

One reason is that a wide variety of genres are available in one platform.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

As a result, attention toward free services is increasing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

Recently, FAST services have gained attention as an check here example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The main benefit of free platforms is zero subscription fees.

Another plus is the wide range of available programs.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

Upcoming changes in OTT and free streaming are highly anticipated.

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